United Nations ActNow campaign is collaborating with Whatsapp to engage global audiences through an automated messaging service providing tips to shift to more sustainable lifestyles.
The new messaging service, built by Turn.io, offers information on ten actions people can take to make a difference – from switching to a green energy provider, to eating more plant-rich meals, biking instead of driving, saving energy at home, and reusing and repairing clothes. Users can select an action, learn more about it, share it with friends, and log their action.
The UN Climate Action messaging service on WhatsApp is available in English only for now, with more languages to be launched over the coming months.
Targeting primarily individuals in the twenty major economies (G20), which account for close to 80 per cent of global greenhouse gas emissions, the UN’s ActNow campaign, has already seen over 6 million individual climate actions logged through the campaign’s mobile app and messaging functions on Facebook and Instagram.
“We want to empower people to make climate action an integral part of their daily life and be part of the solution to the climate crisis,” said Melissa Fleming, Under-Secretary-General for Global Communications. “The collaboration with WhatsApp allows us to reach people directly and inspire them to be changemakers.”
To tackle the climate crisis, wide-ranging steps needs to be taken first and foremost by governments and businesses. But the transition to a low-carbon world also requires the participation of citizens, especially in advanced economies. Around two-thirds of global greenhouse gas emissions are linked to private households, when using consumption-based accounting.
According to the latest report by the Intergovernmental Panel on Climate Change, shifting consumption patterns, towards cleaner forms of transport or more plant-based foods for example, could cut global greenhouse gas emissions by as much as 40-70% by 2050.