The aim of this web film is making Coca Cola’s Sprite brand again relevant to its consumers in Brazil. How does it W+K Sao Paulo?. Just redefining the way Sprite talks about freshness when the category codes are all very similar. The images, copy and sound bring a young, irreverent and especially nonlinear language to connect with the audience in general and with the youngest Sprite consumers specially.
The agency sees the biggest opportunity for the brand in the producto individual packaging, which brings refreshing drops in the daily lives of consumers.
Watching branded content should be as refreshing as taking a sip of Sprite this is the idea behind the web film. The new concept is just the beginning of a major project that gains all its strength in the summer, with numerous street activations seeking to reconnect the brand to consumers.
This is the first campaign signed by the creative team of Wieden + Kennedy São Paulo with Eduardo Lima (Executive Creative Director) and Renato Simões (Executive Creative Director) for Sprite.
Image over the headline.- Caption from the Fresh drops web film. © Wieden & Kennedy Sao Paulo.
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