Ad industry veteran Jane Oh Kim has recently joined Wongdoody’s Strategy team as Director, Engagement Strategy & Planning.
This hire comes after the purhcase of Wongdoody by Tata’s Infosys, a global leader in consulting, technology and next-generation services.
Based outside the Los Angeles headquarters of the agency, Jane Oh Kim will will be working across Wongdoody’s Connection and Account Planning disciplines to strengthen the link between strategy, creative and media.
Oh Kim is a 12-year agency expert, who began her career in media planning at agencies such as DDB and Universal McCann.
She went on to focus her career in digital strategy, with expertise in the areas of UX design, omni-channel consumer journeys, campaign analytics, social content and user experience, just to name a few. She joins WONGDOODY after most recently overseeing consumer engagement and communications strategy for the digital agency FUSE, out of Laguna Beach, where she helped lead the global Kawasaki account.
About Wongdoody
This agency award-winning creative agency with studios in Seattle and Los Angeles is known for its fully-integrated campaigns, omni-channel programs, expertise in connecting digital experiences to physical in-store experiences, and capabilities to create multi-platform content that marries data and analytics with creative expertise to drive compelling, sharable content.
With services that include strategy, research and insights, brand and marketing positioning, creative design, advertising and production, Wongdoody elevates global brands across industries from telecommunications and consumer electronics, to healthcare and consumer packaged goods.
Purchase by Infosys expected to close in 1sQ 2019
The acquisition represents Infosys’ further commitment to the expansion of a worldwide, connected network of Digital Studios. With Infosys Digital Studios spanning the globe – from Bengaluru and Pune to New York, London, and Melbourne – the addition of WONGDOODY strengthens Infosys’ ability to fulfill the needs of global clients for comprehensive digital transformation solutions required to meet customer demand for next-generation, enhanced customer experiences.
Focused on accelerating its digital experience strategy, Infosys had earlier announced the acquisition of Brilliant Basics, a London-based digital design and customer experience innovator that is creating significant value to clients across Europe & Middle East.
Sitll subject to customary closing conditions, the acquisition of Wongdoody is expected to close during the first quarter of fiscal 2019.
“We are focused on partnering with global brands and CMOs to help them on their digital transformation journeys, by developing a digital experience services ecosystem with services ranging from strategy, design and user experience, to creative and digital marketing across the customer experience value chain. Wongdoody’s expertise in driving innovative creative solutions is already yielding significant results in our initial collaborations with clients, and this acquisition will further enhance Infosys’ capabilities in this space,” said Ravi Kumar S, President & Deputy COO, Infosys.
Wongdoody Founder and Chairman, Tracy Wong added, “Joining forces with Infosys gives us the power to implement our creativity in ways that weren’t possible before. Brand experiences, powered and backed by Infosys’ digital and technological might, can change the trajectory of our clients’ businesses and revolutionize how customers experience their brands. It’s a great honor for us to complete a true end-to-end Infosys engagement offering.”
“Wongdoody is a stellar addition to the Infosys Digital family. Their creative excellence and reputation of driving engaging digital customer experiences that operate at the intersection of advertising, retail, technology, and design precedes them. I’m personally excited to work closely with the WONGDOODY team to strengthen our customer experience capabilities and bring new thinking, talent and innovation to our global clients,” said Scott Sorokin, Global Head of Infosys Digital.
Ben Wiener, Wongdoody CEO, said, “As our clients grapple with the implications of digital disruption for their brands and customers, joining Infosys gives us instant scale and expertise to leverage data and user experience insights to build brand platforms for the future. This is a unique marriage of digital strategy, creative and technology talents to build the agency model that modern CMOs are demanding.”
Image over the headline.- Jane Oh Kim (Director, Engagement Strategy & Planning at Wongdoody). ©Wongdoody.
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