FIFA and the World Health Organization (WHO) have teamed up to combat the coronavirus (COVID-19) by launching a new awareness campaign led by world-renowned footballers, who are calling on all people around the world to follow five key steps to stop the spread of the disease.
The “Pass the message to kick out coronavirus” campaign promotes five key steps for people to follow to protect their health in line with WHO guidance, focused on hand washing, coughing etiquette, not touching your face, physical distance and staying home if feeling unwell.
The campaign consists of a launch video and six other videos more in which several world leading male and female football players such as Lionel Messi (Argentina), Michael Owen (United Kingdom), Youri Djorkaeff (France), Carli Lloyd (USA), Han Duan (China), Laura Georges (France), Samuel Eto’o (CMR), Radamel Falcao (Colombian footballer who plays for the Turkish team Galatasaray), Juan Sebastián Verón (Argentina), Jared Borgetti (Mexico), Carles Puyol (Spain ), Xavi Hernández (Spain), Iker Casillas (Spain), Philipp Lahm (Germany), Célia Šašić (Germany), Miroslav Llose (Germany), or Sami Al Jaber (KSA), Mido (Egypt) explain the WHO five main advices to prevent COVID-19 contagions, in several languages (English French Spanish, German, Arabic, Chinese).
The videos, suitable for being broadcast on Television, also have the needed virality to be shared millions of times on Social Networks.
The images that make up the campaign’s coral launch video combine different formats (webcam, camera, mobile vertical video), so that the players compose the message, the five tips, with a spontaneous #yomequedoencasa (#IStayAtHome) style. This format approach bring the football stars and the advices that they intend to spread very close to their followers and other soccer fans in a direct way.
“FIFA and its President Gianni Infantino have been actively involved in passing the message against this pandemic since the very beginning,” said WHO Director-General Dr Tedros Adhanom Ghebreyesus at the virtual launch of the campaign at WHO headquarters in Geneva, Switzerland. “Be it through campaigns or funding, FIFA has stood up to the coronavirus, and I am delighted that world football is supporting WHO to kick out the coronavirus. I have no doubt with this type of support that together we will win.”
“We need teamwork to combat the coronavirus,” said FIFA President Gianni Infantino. “FIFA has teamed up with WHO because health comes first. I call upon the football community worldwide to join us in supporting this campaign to pass the message even further. Some of the greatest players to have played the beautiful game have put their names to the campaign and are united in their desire to pass the message to kick out COVID-19.”
FIFA have also pledged $10 million to support the COVID-19 Solidarity Response Fund for WHO.
Image over the headline.- Lionel Messi in the launch video of theFIFA-WHO “Pass the message to kick out coronavirus” campaign.© FIFA/WHO
Related Eastwind Marketing links:
“Pass the message to kick out coronavirus” campaign (launch video)
