WPP today announces that it has acquired Cloud Commerce Group (CCG), a leading UK-based technology company that helps brands to market, sell and deliver their products across ecommerce platforms and marketplaces globally, such as Amazon, eBay, Etsy and Wayfair.
CCG employs over 100 people across Europe. The company will join the Wunderman Thompson global network as part of its commerce and technology proposition. This acquisition reflects WPP’s ongoing investment into strengthening its commerce offer for clients. IThe movement is also aligned with WPP’s accelerated growth strategy and focused M&A approach, building on existing capabilities in the areas of experience, commerce and technology.
CCG is a leader in multi-channel ecommerce software, supporting hundreds of European retailers and wholesalers. The software platform helps brands across the entire commerce journey, connecting customer acquisition and multi-platform commerce, with warehousing, inventory, and fulfilment partners. CCG’s solution integrates with the most widely-used and popular marketplaces including Amazon and eBay, ecommerce platforms including Shopify and Magento, and multiple accounting systems, payment gateways and fulfilment partners. The platform powers over £1Bn in gross merchandise value (GMV) annually through its various integrations.
Mark Read, CEO of WPP, said: “Clients look to WPP to help them market, sell and fulfil across multiple ecommerce channels and marketplaces. With over £1 billion revenue transacting through its platform, Cloud Commerce Group already has demonstrable scale and success in managing the complex omnichannel commerce needs of global brands. I’m excited about how CCG’s expertise will further strengthen the breadth and depth of our commerce offering to deliver growth for our clients.”
Últimas noticias
Accenture invests in hologram company Looking Glass Factory to bring the metaverse experience to the physical world
Accenture has made a strategic investment through Accenture Ventures in Looking Glass Factory, a leading hologram company.Headquartered in Brooklyn (New York USA-) and with additional operations in Hong Kong and…
Razorfish.- Dani Mariano, promoted to President
Razorfish has also announced the promotions of Michael Burgess to Chief Client Officer and Scott Holmes to Chief Growth Officer.
AI features will begin rolling out on Google Search soon, Pichai announced today
The new AI features will begin rolling out on Google Search soon, Sundar Pichai (CEO Google and Alphabet) said, but he didn't tell exactly when.
Bard, Google's alternative to Chat GPT, launched today for trusted testing
Bard is Google's alternative to Microsoft's backed Chat GPT, but this is not the only 'AI powered' announcement by Sundar Pichai today.
Financial turn at the head of Unilever.- Ex Heinz Hein Schumacher returns to become CEO
Hein worked for H.J. Heinz for over a decade. Latest 4 years at Heinz,and based in China,he led a turnaround of the Asia Pacific zone.
Microsoft announces multibillion investment in Open AI, the developer of Chat GPT
This agreement opens the third phase of Micrsoft's long-term partnership with OpenAI and follows previous investments in 2019 and 2021.
IAB Tech Lab Unveils Multi-Year Green Supply Path Initiative to Reduce Carbon Impact of Digital Ads
IAB Tech Lab is launching the Green Initiative Working Group besides collaborating with Ad Net Zero, Scope 3 and others on how to quantify carbon emmissions
Moongcho, a bold snowball, will be the mascot of Gangwon Youth Olympic Games 2024
Moongcho is a snowball, born out of a snowball fight between Soohorang and Bandabi, the mascots of the Olympic and Paralympic Winter Games PyeongChang 2018
Google's Sundar Pichai announces 12,000 people worldwide workforce cut in several Alphabet product areas, functions, levels and regions
The job cut is aimed to sharpen the company's focus, reengineering cost base, and directing talent and capital to Alphabet's highest priorities. Being constrained in some areas allowsbetting big on…
Satya Nadella announces 10,000 jobs cut at Microsoft this year
Nadella expalins that the job cut is needed to align Mictosoft's cost structure with the revenues and where the company see customer demand
Andy Lau's heartfelt letter inside the red envelope instead of just money in the Chinese New Year 2023 TV ad for Tik Tok by Fred&Farid Shanghai
Instead of feeding the Hong bao with money Tik Tok does it with heartfelt good wishes on a letter written by de reputed Hongkonese actor Andy Lau
Holidayguru launches first ever line of touristic travels into the metaverse
Metaverse travel expands Holidayguru's offer and may become an effective marketing tool to that increase their business of online booking of offline travels