In an official communication unveiling the purchase of a digital database marketing services company in France called Conexance, WPP Group made the following estatement: “As a result of the UK’s referendum decision to leave the European Union, WPP will place an even greater emphasis on growth in Western Continental Europe, which includes four of the Group’s top 10 markets worldwide: Germany, France, Italy and Spain”.
Framed into this strategical guide, WPP has announced to date, not only the purhcase on 7th July of Conexance in France but on 11th this same month the acquisition of the creative full service agency Famous in Belgium by Grey Group.
Conexance retains its name and will work closely with WPP’s Data Alliance companies Wunderman, Kantar and GroupM.
Imagen sobre el titular.- © WPP.
