ADC jury doesn’t miss sight once more this year of the strong creative concept under the increasingly techy faces of commercial communications. Good advertising will always be good advertising
This year’s coveted ADC Black Cube for Best of Show to VMLY&R New York for “I Will Always Be Me” on behalf of Dell Technologies and Intel. The work also won Best of Discipline in Interactive, three Gold Cubes (two in Interactive, one in Advertising), one Silver in Interactive, and two Bronze, one each in Advertising and Interactive in the most techy Cubes list ever in the history of the ADC Awards.
“I will Always be Me” is a book that makes it easy for people suffering of motor neurone disease (MND) ‘bank’ their voices in order to use them when the disease mutes them.
Banking a voice is a hard work that takes on average 3 months that’s why most of patients never ends this task. The book turns the process in an easy task so that few people do not finish the banking of their voice.
MullenLowe US New York was honored as ADC 102nd Annual Awards Agency of the Year. The agency won two Best of Disciplines in Brand/Communication Design and Illustration for “Something To Offend Everyone” on behalf of Brooklyn Film Festival.
This work received four Gold Cubes (two in Illustration, one each in Brand/Communication Design and Advertising), two Silver (both in Advertising), one Bronze in Brand/Communication Design, and a Merit in Interactive.
All the winners were presented with the coveted Cubes at the ADC 102nd Annual Awards ceremony, held on 17th May in the evening at Terminal 5 in New York during Creative Week 2023.
USA, Canada, Germany, China and Japan, most awarded among the 59 participant countries
The top five countries for winners are the US with 367, Canada and Germany with 75 each, China with 74, and Japan with 38.
A total of 11,198 pieces were entered from 59 countries and regions in the ADC 102nd Annual Awards. Agencies, studios, freelancers, brands and production companies in 32 countries were awarded a total of 106 ADC Gold Cubes, 120 Silvers, 162 Bronze and 390 Merits this year.
DDB chicago and Squarespace New York, top Gold winners
DDB Chicago and Squarespace New York won the most ADC Gold Cubes with eight each.
DDB Chicago with adam&eveDDB London, NORD DDB CPH Copenhagen, and Molson Coors won five Golds for Coors Light “Chillboards”, and three Golds working with adam&eveDDB London, Mars Wrigley Chicago and dummy Venice (California) for Twix “Bears”.
Squarespace New York with Q Department New York, Final Cut New York, and Smuggler New York/Los Angeles received four ADC Golds for “The Singularity”, three with Rare Medium New York, Rock Paper Scissors New York, and Hero Films Reykjavik, for “Squarespace Icons: Björk”, and one with Q Department New York, Final Cut New York, and Smuggler New York/Los Angeles for “The Singularity BTS”.
FCB New York won six ADC Gold Cubes, all for “McEnroe vs McEnroe” on behalf of Anheuser Busch Michelob ULTRA.
Other top ADC Gold Cube winners this year were Klick Health Toronto with five, and four each for MullenLowe U.S. New York, The New York Times Kids New York, The New York Times Magazine New York, and VMLY&R Mexico Mexico City.
Best of Discipline winners
Find here below the list of the Best of Discipline winners:
The ADC Designism Cube, for the entry that best encourages positive societal and political change, went to DDB Chicago with adam&eveDDB London, NORD DDB CPH Copenhagen, for “Chillboards” on behalf of Molson Coors.
There were two winners of the ADC Fusion Cube, established two year ago along with The One Show Fusion Pencil as the industry’s first global award to recognize great work that best incorporates underrepresented groups in both the content of the ad and the team that made it: Performance Art Toronto “The Black Elevation Map” for Black & Abroad; and Serviceplan Germany Munich with Serviceplan Korea Seoul for “Dot Pad. The first smart tactile graphics display” for Dot Incorporation.
Best in year winners
Leaving aside MullenLowe US New York was honored as Agency of the Year, ADC 102nd Annual Awards “of the Year” winners are: