The energy company Vattenfall is not getting into the beauty industry, but being in the business of producing fossil free hydrogen, a fuel that emits water instead of carbon dioxide, the energy comapny has teamed up with model and climate advocate Cara Delevingne to showcase a limited-edition face mist to prove how clean those emissions are.
The limited edition beauty product is called Industrial Emissions Face Mist. It’s a 50ml bottle of systemic change, refreshing everyone’s view on emissions, claims the energy company.
DDB Nord signs this campaign to rise awareness on the decarbonising impact and reduction of greenhouse gas emmissions that hydrogen powered industries can achieve.
The marketing and communication initiative also includes a dedicated micro site inside Vattenfall’s website, where one can get for free a bottle of the Industrial Emissions Face Mist just introducing one’s e-mail to participate in the “next drop” (next raffle).
More information of the product (100% produced, packaged and transported with 0 emmissions and recyclable materials) and on the project (anoter video starring Cara de Levigne, who explains the story behind the idea and how it has been carried out).
The Industrial Emmissions Face Mist limited edition product and campaign follows the announcement of Vattenfall and Cake joint project to launch the first truly fossil-free vehicle by 2025 (a motorbyke not olny powered by zero emmissions energy, but also mannufactured with zero emmisssions of greenhouse gases). And both initiatives follow the fossil free crib made by Vattenfall.