Industry veterans with more than 45 years of combined experience, Rachel Barek (former Managing Director AQKA Washington) and Brian Skahan (former Managing Director AQKA Portland) officially presented to themedia today Said Differently an agency-consultancy offering and untraditional global approach to strategic consulting, design and development services that garner award-winning campaigns, products, and platforms for the most innovative companies in the world.
Said Differently is a technology-driven, professional services startup offering clients tailored teams sourced from around the world.
That’s why this unconventional agency is currently serving a client roster that spans the gamut of nonprofits, to VC-backed startups through to Fortune 500 brands including TrueFit, Crisp, the Democratic Training Committee, and End Well.
Seasoned leaders in some of the best reputed agencies around the world
Barek and Skahan held leadership positions at AKQA, Digitas, JWT, CP+B and Publicis. Since Said Differently’s inception, the founders have partnered with a variety of forward-thinking clients including not-for-profits such as the National Democratic Training Committee and tech startups including WorkReduce, an innovative media technology company, where they solved a spectrum of business challenges from brand positioning to technology and organizational design.
The traditional agency-of-record model is dead: Said Differently breaks free from it
“The traditional agency-of-record model is dead,” says Rachel Barek, Partner at Said Differently. “Marketers and advertisers are in dire need of a lean and modern professional service agency model, to manage the complexities of today’s marketing world customized to each brand in each moment in time. We built Said Differently to solve the challenges marketers will face over the next decade and beyond. We provide clients with a nimble model that offers the best tools, talent, leadership, and resources to come out ahead of their competitors.”
Said Differently offers a three-pronged solution for its clients acting as a consulting partner, Virtual AOR™, and providing Team Design™.
With expertise helping Fortune 100 companies and startups alike, Barek and Skahan consult directly with clients, embedding in their leadership teams, to solve problems leveraging their strategic expertise in digital transformation.
The Virtual AOR™ offering provides clients with access to best-in-class specialists and studios, including ENV.studio, Foxhole QA, Purpose WorldWide, Winona International, and a network of over 3000 individuals, while serving as the single point of accountability.
As marketing steadily evolves, Said Differently also offers Team Design™ to design, build, train, and run client’s in-house creative teams.