As part of dentsu’s move to strengthen its Customer Experience Management (CXM) offering, the network announced today the expansion of its CXM services in the Americas region by launching Merkle Canada.
Walter Flaat, who will lead Merkle Canada said, “We believe that especially after these recent years, the future of brand loyalty and competitive advantage lies in elegant, effective, and simple customer experiences. Experience-led companies on average have 1.6 times higher brand awareness and 1.4 times faster revenue growth. We also know that martech will completely reset in the next two years, in a way that will shape a generation. These are all reasons for us to ensure we bring the best possible CXM capabilities to Canada, together with our most Important partners.”
Merkle Canada will launch with a team of 80 across Canada, closely connected to Merkle’s 7,000 strong American team.
“The fastest growing brands today are maximizing their competitive advantage by delivering best-in-class customer experiences. Launching Merkle Canada and scaling our capabilities in this mission-critical space, enables even stronger solutions for our clients to drive growth in a consumer-led economy. This expansion brings scale, award-winning credentials, and world-class expertise in CX strategy, digital and data transformation, and technology consulting in a way that few else can in the market,” said Jeff Greenspoon, CEO, Canada and President, Americas Solutions for dentsu International.
Merkle is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices.
Merkle’s expansion into Canada brings data transformation, digital transformation, and customer experience management, tailored to the Canadian market and its local, social, and cultural diversity. Under the simplified model, brands gain easy access to solutions spanning CX transformation, technology consulting, program strategy, CRM/loyalty, digital experiences, commerce, and data science/analytics.
For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 11,000 employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC.