Alibaba Group Holding Limited today announced that RMB 120.7Bn ($17.8Bn) of gross merchandise volume (GMV) was settled through Alipay on Alibaba’s China and international retail marketplaces on 11th November 2016, its so called festival. Mobile GMV through Alipay accounted for 82 percent of total GMV.
The figures unveiled today by the Chinese e-commerce company mean respectively a 32% growth and a 69% increase comapred to the GMV and the mobile GMV reached in the same date last year.
Alibaba Cloud processed 175,000 orders per second at peak; Alipay more than 1 billion payment transactions in total, and processed 120,000 transactions per second at peak and Cainiao Network processed more than 657 million delivery orders placed on Alibaba’s China and international retail marketplaces.
Most global shopping festival in Alibaba ever
This year was Alibaba’s most global 11.11 shopping festival since the inception of the event in 2009, offering Chinese consumers access to brands and products from businesses of all sizes around the world.
The Chinese group unveiled today the following figures on this point: 235 countries and regions with completed cross-border transactions were involved in the shopping event; 37% of total buyers purchased from international brands or merchants.
Japan and USA top country sellers, Apple, US most purchased brand and Uniqlo, top Japanese seller
Top countries selling to China by GMV during the festival included: Japan, United States, South Korea, Australia and Germany.
Best selling US brands were Apple, Nike, New Balance, Playboy, Skechers, while the top sellers among the European brands were Siemens, Philips, Adidas, Jack Jones and Only.
Uniqlo, Panasonic, Sharp, Sony, SK-II were the most purchased brands among the Japanese and top Australian and New Zealand brands by GMV included: Jeanswest, UGG, Swisse, Macro and Blackmores.
Alibaba 11.11 shopping festival began in 2009 with just 27 merchants participating merchants as an event for Tmall.com. The aim of the festival was raising awareness of the value in online shopping. Seven years later, 11.11 has become a global event with merchants reaching tens of thousands, millions of purchasing clients , and total sales in the billions.
Image over the headline.- Alibaba Group’s 11.11 Global Shopping Festival 2016 (Photo: Business Wire)