Good looking, 22 years old and she is called Dong Dong (winter in Mandarin). She is keen on winter sports, of course. So far everything is normal, but Dong Dong, who launched her career as an influencer at the Beijing Winter Olympics, is 100% digital and owned by the Chinese technology and e-commerce giant, alibaba.
Dong Dong joins the long list of digital influencers who currently are being followed by millions of fans in the world, but adds an interactive turn to the relationship with them. Dong Dong is able to hold a voice conversation with users she can dance, and she even recommends merchandising items from the official store of the Beijing Winter Olympics for the fans to buy and much more.
Inerested in meeting Dong Dong, watching how she interacts with her fans and learning more about her and her creators?, click on the link included at the end of this post.
Image over the headline.- Dong Dong, alibaba’s influencer. Screenshot of Dong Dong’s presentation video provided to Eastwind by alibaba for publication just with informational purposes.
Image overthe headline.- Dong Dong, alibaba’s influencer. Screenshot of Dong Dong’s presentation video provided to Eastwind by alibaba for publication just with informative purposes.
Related Eastwind Marketing links (English edition):
Meet Dong Dong, alibaba’s digital influencer, and her creators (video)
Prada “hires” virtual muse for Candy launch
Related Eastwind Marketing links (Spanish edition):
¿Preparados para la era del influencer no humano?
(Ready for the “unhuman” influencer era?
