Amazon ‘brakes the line’ with its first brick and mortar store

Have you ever dreamed of going into a store taking anything you want and then going out without waiting an ever lasting queue?. If so you’ve just dreamed of Amazon Go, the first brick and mortar concept outlet by Amazon.
All one needs to buy in that way is an Amazon account, a supported smartphone, and the free Amazon Go app.

Self driving cars technology and compact design

This checkout-free shopping experience is made possible by the same types of technologies used in self-driving cars: computer vision, sensor fusion, and deep learning.

Amazon’s Just Walk Out technology automatically detects when products are taken from or returned to the shelves and keeps track of them in a virtual cart. When shopping is finished one can just leave the store. Shortly after, Amazon charges our Amazon account and send us a receipt.

Shopping at Amazon Go. © Amazon Inc.
Shopping at Amazon Go. © Amazon Inc.

With roughly 1,800 square feet, the retail space is as well compact, so busy customers can get in and out fast. The concept store is the result of four years of tech development by Amazon.

F&B convenient store

Amazon Go offers ready-to-eat breakfast, lunch, dinner, and snack options made fresh every day by our on-site chefs and favorite local kitchens and bakeries. The selection of grocery essentials ranges from staples like bread and milk to artisan cheeses and locally made chocolates.

Well-known loved brands , plus special finds Amazon introduces to their customers.
For a quick home-cooked dinner, there are chef-designed Amazon Meal Kits, with all the ingredients one needs to make a meal for two in about 30 minutes.

Open to the public in early 2017

Located at 2131 7th Ave, Seattle, WA, on the corner of 7th Avenue and Blanchard Street, the first brick and mortar Amazon store has just opened doors.
Amazon Go, this is the name of the store, is currently just open to Amazon employees under Beta, but the tech company plans opening the outlet to the public in early 2017.

Image over the headline.- Shopping at Amazon Go. © Amazon Inc

Related external links:

Introducing Amazon Go

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