The Grand Prix in the Design category Lion went to ‘Trash Isles’ by AMVBBDO, London for Plastic Oceans / Ladbible, United Kingdom.
The Plastic Oceans Foundation and LadBible submitted an application to the UN to recognise The Trash Isles as an official country. If granted, this would compel other nations to clean it up. As a result, 200,000 people became citizens and the campaign reached half a billion people.
The campaign was the answer to the following problem: In the North Pacific, an area of plastic trash the size of France has formed. Governments have simply ignored this fact.
The work has already received a Yellow Pencil in the Branding / Campaign Branding & Identity category at the D&AD 2018.
Entries received at cannes Lions in the Design category amounted to 1,248 with 70 Lions awarded: 7 Gold, 25 Silver and 37 Bronze.
In the Print & Publishing Lions, 1,440 entries were received and 49 Lions awarded: 7 Gold, 20 Silver and 21 Bronze and the Grand Prix winner was ‘Tagwords’ by Africa, São Paulo for Ab Inbev, Brazil.
“The Grand Prix was a print ad that was pure, there was nothing wasted on the page. It looked perfect, yet it was intriguing. It shows the way forward for print, demonstrating the blend of mediums that can coexist to present more powerful messages,” said Print & Publishing Lions Jury president: Kate Stanners, Chairwoman & Global Chief Creative Officer, Saatchi & Saatchi.
Image over the headline.- Trash Isles passport. © D&AD Awards.
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