The Grand Prix in the Media category went to ‘Tesco Food Love Stories’, by BBH London, United Kingdom, for Tesco. At the awards gala it was announced as well that the Media Network of the Year 2018 award went to Mediacom. The media agency for Tesco Food Love Stories was MediaCom.
OMD Worldwide scored second as media Agency o f the Year and the third place was for Mindshare.
In the Media Lions, 2,594 entries were received and 85 Lions awarded: 9 Gold, 26 Silver and 49 Bronze.
In the Young Lions Media Competition Marc Hoes, DDB & Tribal Amsterdam and Lennart Eshuis, OMD, The Netherlands catched the 1st place. The 2nd place was for Hanna Tsishkevich and Aliaksei Ventskevich TDI group, Belarus and Claudio Andres, Ureta Fuentealba and Jorge Ulises Soberanes Lopez, from Element, Mexico took the 3rd spot.
Image over the headline.- Tesco Food Love Stories. © Tesco.
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