José Papa (Managing Director of Cannes Lions) told Eastwind on June 20th that they were already “cooking” something new for the 2019 edition of the Cannes Lions International Creativity Festival. Philip Thomas (CEO Ascential Events and President of Cannes Lions) explained to us yesterday what it is all about. The organization of the Festival is thinking about adding Sports Marketing as a new category next year.
The new category will probably be integrated into the Entertainment Lions and may include a sub category dedicated to eSports.
Thomas and Papa stressed that the Festival is always looking for reflecting in its categories the real evolution of the marketing and commercial communication sector, hence the inclusion of this new category in the next edition of the Festival.
With regard to the decline of pieces registered in competition that the Festival has suffered this year, due in part to the temporary withdrawal of Publicis and partly to the restructuring and reduction of the number of categories, Thomas confirmed Eastwind that they hope the resgistration will be leveled again by 2019.
Image over the headline.- © Cannes Lions
