COVID-19 pandemic has cut almost in a 50% JCDecaux revenues in 2020,. Despite this, JCDecaux shows hopeful for 2021.
The French outdoor multinational posted adjusted revenue decreased by -40.6% to €2,311.8 million compared to €3,890.2 million in 2019. Excluding the negative impact from foreign exchange variations and the negative impact from changes in perimeter, adjusted organic revenue decreased by -38.1%.
Adjusted organic advertising revenue, excluding revenue related to sale, rental and maintenance of street furniture and advertising displays, decreased by -39.5% in 2020.
Commenting on the Group’s 2020 revenue performance, Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, said: “JCDecaux , the world’s largest Out-of-Home media company, faced for the first time in its 56-year history a dramatic global audience fall caused by the Covid-19 pandemic which forced national, regional and local governments to impose unprecedented mobility restrictions in modern history such as lockdowns, curfews, closures of stores, restaurants, cinemas, …In a media landscape increasingly fragmented and more and more digital, out-of-home and digital out of home advertising reinforce its attractiveness. As the most digitised global OOH company with our new data-led audience targeting and programmatic platform, our well diversified portfolio, our ability to win new contracts, the strength of our balance sheet and the high quality of our teams across the world, we believe we are well positioned to benefit from the rebound.”
Transport and North America the business segment and region most negatively affected
Jean-Charles Decaux pointed that “the 2020 Group revenue dropped by -40.6% to reach €2,311.8 million with an organic revenue decline at -38.1%, with our digital revenue now representing 24% of Group revenue.”
“Our Street Furniture and Billboard revenue declined less than Transport reflecting better pedestrian and car traffic audiences recovering rapidly when lockdowns were lifted. Transport was the most affected part of our business with airports strongly impacted by the collapse of international traffic,” he added.
“By geography, France and the Rest of Europe revenue improved the most over H2 2020, mainly thanks to Street Furniture. In Asia-Pacific and more specifically in Mainland China, businesses exposed to domestic audiences, including domestic airport terminals, improved also during the second half of the year, while international hubs remained heavily affected by little international traffic. North America, the Rest of the World and UK were the most affected regions across the 3 business segments throughout the year,” JCDecaux Chairman of the Executive Board and Co-CEO concluded.
