Ogilvy announced that will integrate into just one agency its Singapore and Malaysia offices, a brand new organisational structure and changes in the leadership team.
The new structure is aligned with a global direction to provide integrated solutions in the five following core businesses:
1.- Growth & Innovation: Providing advisory services in business strategy, product & service innovation, marketing transformation and brand growth. Pierre Robinet will lead both businesses as Managing Director
2.- Advertising, Brand & Content: Providing Strategic insights and creative innovation to generate brand value, increasingly leveraging real time content services. Nizwani Shahar, who will continue as CEO of Malaysia, leading the Malaysia office reporting to Chris Riley
3.- Public Relations (PR) & Influence: Integrating strategic insights, social content and data to remain the pre-eminent service for clients, with further plans for Singapore and Malaysia to service clients with global communications needs. Emily Poon, President, PR & Influence, Asia, who will lead the business alongside Q Akashah (Executive Director, PR&I, Singapore) and Sunita Kanapathy (Head, PR&I, Malaysia)
4.- Experience: Driving customer value for clients through an unmatched understanding of brand and human behavior, powered by design, data and technology. Jeremy Webb, Vice President, Experience, SEA.
5.- Health: Supporting life sciences leaders to increase access to health in Asia, focusing on pharmaceutical, MedTech, hospital & clinics, public health and medical nutrition. No new appointement to lead this practice.
Chris Riley, Group Chairman, Singapore & Malaysia, said, “This shift in how we have organised our business and our talent is both ambitious and exciting. As we continue to partner with clients to navigate the challenges of the global pandemic, there has never been a better time for us to seize opportunities for growth across both markets. Our ‘one agency, two locations’ approach provides us with the unique ability to offer clients access to broader capabilities and skillsets, as well as increased opportunities for employees.”