Groupon has announced that Craig Rowley has joined the company as its Chief Marketing Officer.
Rowley joins from REI where he served as Vice President of Marketing.
At Groupon, Rowley will oversee the company’s global marketing channels and functions, as well as the development and extension of the Groupon brand.
The new global CMO of Groupon will be headquartered in Seattle and will report to Chief Operating Officer Groupon Steve Krenzer.
World reputed advertising and marketing professional
Craig Rowley has a long track record of industry breakthroughs and strong business results–including REI’s #optoutside initiative which won numerous accolades throughout the industry including the Grand Prix Titanium at Cannes Lions 2016.
Prior to that, Rowley held a variety of North American and Global executive positions at agencies: Saatchi & Saatchi, Carmichael Lynch and Young & Rubicam.
Groupon reached the 200 million app downloads today
Groupon is the latest app to hit the 200 million download milestone, joining Instagram, YouTube, Candy Crush Saga and Spotify, among others.
Groupon has the third most visited retail app in the United States3, behind only Amazon and Walmart and the sixth highest rated iOS app of all time. More than 80% of users visit the Groupon marketplace via a mobile device.
The global marketplace for local services, experiences and goods, has seen significant mobile growth as more consumers shift to mobile shopping, which is expected to account for more than $270 Bn in U.S. retail ecommerce sales in 2019 and represent the majority of all U.S. retail ecommerce spending by 2021.
“Groupon, very early on, recognized the disruptive potential of mobile and the power of what it could do for our business, consumers and local businesses,” said Groupon’s Chief Product Officer Sarah Butterfass. “We’re excited to continue to evolve our app to meet the demands of our ever-changing marketplace.”
Planned mobile improvements in 2019 include using Groupon’s proprietary data, machine learning and AI to improve discovery, relevance and service on the platform. Mobile is also a key enabler of Groupon’s booking and voucherless initiatives that make it easier for people to use their Groupons.
Image over the headline.- Craig Rowley Global CMO at Groupon. © Groupon.
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