Thanks to Ogilvy Madrid, legendary Spanish singer and actress Lola Flores comes back to life ‘Con Mucho Acento’ (Heavily Accented) underscoring the differentl accent of the Spanish beer Cruzcampo one of most popular beer brands in itss domestic market.
Leveraging modern digital video technology, backed by an intense post-production process the deep fake of the flamenco folk singer brings again to life the so called Lola de España (Lola of Spain) to promote the most internasinalised beer from Spain.
The creative and technical team enjoyed the priceless input of Lola Flores’ daughters, Lolita and Rosario, to bring their mother’s sparkle back to life rekindling the magical connection she had with the public.
Flores returns to directly speak to the new generations with a global message about the importance of never loosing what makes you singular and different from any other person in the world, your accent and roots.
