L'Auberge des Migrants_BETC_hack Amazon for good_cabecera

L’Auberge des Migrants hacks Amazon for good hand in hand with BETC Paris

To demonstrate that a simple toothbrush, a sleeping bag or dozens of other harmless objects could make a difference, ten former migrants from the Calais Jungle, now with legal documents, have agreed to tell their stories directly in Amazon in the comments of the products offered on the platform that were essential to them during their journey.

In total, hundreds of products now show up in a new light in the wake of these comments. And by clicking on the profiles of the users, you can discover their stories, the other objects commented they on, as well as a link to the wishlist.

L’Auberge des Migrants has created its own wishlist in Amazon with all the products essential to the survival of migrants in the wild: from tents to blankets to cans. Anyone can buy in just two clicks the products deeply needed by the migrants and donate them directly to the association.

Turning Amazon into a e-commerce site for good

Since 2008, L’Auberge des Migrants has been helping and supporting thousands of migrants based in Calais by collecting and distributing warm clothes, hygiene products and food.

The dismantling of the Calais Jungle in 2016 has created an even more dramatic situation for migrants trapped on the border between France and the United Kingdom.

In this already difficult context for the migrants who are gradually falling into collective oblivion, the pandemic has only made things worse. Short-term volunteers can no longer offer their help in the field because of the lockdown and the donators, also impacted by the crisis, are less willing to make donations.

¿How to make people donate again in this context?.

With the rise of e-commerce sales by confinement during the COVID-19 pandemic BETC Paris saw in Amazon the best place to rise awarenes for this cause.

So the agency conceived this fundraising campaign drawing attention directly to the website that has seen record numbers of visitors this winter. And did it using the comment feature on essential goods offered in Amazon.

The NGO decided to hijack the comment feature of the website by exposing the living conditions of the migrants and to ask for donations.

François Guennoc, President of the NGO: “The insecurity has only risen making the living conditions even more extreme. Help from NGOs towards the migrants stationed in Calais is becoming critical. Today, L’Auberge des Migrants is the number one humanitarian platform in our local area. Beyond the immediate emergency, we work tirelessly to improve the dignity of migrants through our operations.”

Image over the headline.- BETC and L’Auberge des Migrants hack Amazon for good. © BETC Paris

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