Y&R announced today that David Patton leaves Grey to join Y&R as Global President.
He has been President and CEO of Grey Group Europe, Middle East & Africa since Jannuary 2010.
Patton had served as Grey UK Group CEO, overseeing Grey London and Group companies since September 2007 and leading its transformation.
Before joining WPP, David was Sony Europe’s Senior Vice President, Marketing, responsible for all Sony Electronic marketing communication activities across all Sony consumer and B2B divisions in over 40 countries.
As a member of the Executive Management Team at Sony Europe, David managed a €400m budget and headed up a department of over 100 people covering Advertising, Media, Digital, Strategy, Research, CRM, Sponsorship and Promotions, Brand Management, Design, Event Management, Corporate and Consumer PR and in-store activity.
Prior to this, David was European Vice President, Marketing for PlayStation at Sony Computer Entertainment Europe. During his nine years with the company he was responsible for implementing its widely-acclaimed marketing strategy, positioning and planning for the launches and on-going support of the PlayStation brand in over 80 countries.
Image over the headline.- David Patton (Global President, Y&R). © Y&R
