Keyade Middle East (part of WPP’s GroupM) announced today it has been appointed by Swiss hotel management company Mövenpick Hotels & Resorts to manage the company’s entire portfolio of Search Engine Advertising campaigns worldwide. The move followed a global competitive pitch process which included several international media agencies.
Headquartered in Baar, Switzerland, Mövenpick is focused on expanding in its core markets: Europe, Africa, the
Middle East and Asia.
Mövenpick Hotels & Resorts currently operates 83 hotels, resorts and Nile cruisers. The Swiss hospitality company,
specialises in business and conference hotels as well as holiday resorts in the premium segment.
Keyade’s centralized approach that leverages multi-national and multi-lingual expertise, was one of the key reasons why Mövenpick Hotels & Resorts’ have chosen Keyade, as the company can serve hotel company’s needs in the 24 countries where it operates.
Image over the headline.- © Mövenpick Hotels & Resorts
