Dentsu Aegis Network has reached an agreement with the main shareholders of digital agency Flock Advertising México to purchase the company.
Once the acquisition is completed, Flock will be incorporated into Isobar, one of the Dentsu Group’s nine global network brands, and will be rebranded “Flock – Linked by Isobar.”
The agency will work with other Group companies to accelerate the Group’s growth strategy in Mexico, second only to Brazil in terms of scale in the Latin American advertising market.
In its September 2015 worldwide advertising expenditure forecasts, the Group’s media communications agency Carat announced that digital ad spend in Mexico grew 22.2% in 2014. Continued high growth is expected, with 21.3% forecast for 2015 and 20.5% for 2016.
Established in 2009, Flock provides general advertising services in the digital field ranging from the formulation of advertising strategies, production of advertisements and procurement of media space to social media, performance and data analytics.
With 142 employees, it is currently one of the largest digital agencies in Mexico.
According to the 2015 AgencyScope survey conducted by the Spanish research firm Scopen (former Grupo Consultoores), Flock ranked nº 2 in Awareness among digital agencies in its domestic market. The 360° digital marketing services provided by the agency have provided Flock with a high level of recognition among both Mexican and multinational companies.
