Dentsu Inc. announced today that it will merge two of its subsidiaries, Dentsu Young & Rubicam Inc. and Wunderman Dentsu Inc.
The new company will be rebranded as Dentsu Young & Rubicam/Wunderman Inc.(DY&R), even before completed the operation on 1st January 2016.
While DY&R is a brand agency that was established in November 1981 as a joint venture between Dentsu Inc. and Young & Rubicam (hereinafter “Y&R”) of the United States. WD is a specialist direct marketing agency that was established as a joint venture in March 1985 between Dentsu and Y&R, and has expanded business in the CRM field.
Both companies have to date worked toward the fusion of brand advertising and relationship marketing, and their amalgamation into a single entity will enable streamlined operations and the development of integrated services that leverage the respective business bases. This merger will lead to integrated communication design with a focus on branding, the provision of data-driven services with an increased competitive edge. It also will provide for the creation of new value explains Dentsu Group.
This merger follows that of Dentsu iX and Isobar Japan last 11th November, enabling Dentsu Group to offer a high level of value-added digital solutions in areas such as experience design and brand commerce to its clients,regardless of where in the world they do business.
Image over the headline.- © Dentsu Inc.
