DDB Worldwide (Omnicom Group) announced today that it has acquired Grupo ABC, the largest independent advertising and marketing communications group in Brazil.
Legendary Brazilian advertising leaders Nizan Guanaes and Guga Valente established Grupo ABC in 2002. Both will remain in their leadership roles.
The transaction is still subject to regulatory approval in Brazil, but it is expected to close by the first quarter of 2016.
“Grupo ABC is widely acknowledged as an outstanding company with impressive creative work and expertise in a broad range of disciplines,” said John Wren, President and CEO of Omnicom Group. “Over the years, Grupo ABC have been great partners of Omnicom and their depth of talent will strengthen our business capabilities not only in Brazil but around the world.”
This acquisition strengthens a long-standing historical relationship between both holding companies in the region extending as far back as 1997 when DDB first invested in DM9, today one of the largest and most creatively awarded advertising agencies in Brazil.
First row diversified pool of agencies in Brazil
Grupo ABC’s versatile group of agencies consists of best-in-class brand advertising agencies as well as specialized offerings in public relations, CRM, digital, promotion and events. The group has a diversified network of agencies including DM9 (Sao Paulo), in minority partnership with DDB; Africa and Loducca, each recognized among the best creative advertising agencies in the world; CDN, a leading public relations agency; Sunset, a specialized digital agency; and Newstyle, a leading promotion and point of sale (POS) company in the country.
Headquartered in Sao Paulo, Brazil, Grupo ABC has 30 locations and more than 2,000 employees serving world-class
clients such as Banco Itau, P&G, J&J, Ambev, Heinz, BR Food, Walmart, Mitsubishi, Vivo, Telefonica, among others. Most recently, Grupo ABC agencies won more than 150 Lions in Cannes. In addition, the agencies have repeatedly won Agencies of the Year by the Cannes International Festival of Creativity. In 2014, Africa, one of ABC leading agencies, was appointed Ad Age’s International Agency of the Year.
A win win transaction
“This is a world of disruption, scale and innovation and Omnicom will empower our companies to compete in times of extraordinary technological changes,” commented Guga Valente, CEO, Grupo ABC.
“Omnicom has the most creative and awarded agencies in the world and that is something that really matters to me and to all of us in ABC. Together we will be better prepared to serve our clients with all of the innovation and digital capabilities that modern business are demanding nowadays,” continues Nizan Guanaes, Partner and Co-founder, Grupo ABC.
“This partnership will further unite two companies that have long held the same values and creative ambitions,” said Chuck Brymer, CEO of DDB Worldwide. “I have known Nizan and Guga for more than a decade and have sincerely admired their success and influence both in and out of Brazil. It is a tremendous addition to both DDB and Omnicom and we are excited at the opportunity to utilize our combined assets to help our clients generate growth.”
Image over the headline.- © DDB.
