WPP announced recently that its wholly owned operating company J. Walter Thompson has agreed to acquire a majority stake in Cleartag, a leading full-service digital marketing agency headquartered in Lebanon with operations in the MENA region. The digital agency will continue to trade under the brand Cleartag.
Cleartag was established in 2000 by current CEO and co-Founder, Tarek Dajani. A Masters of Engineering graduate from MIT, Dajani built Cleartag with his team of managing partners Omar Abou Ezzeddine, Wissam Malaeb and Nour Abou Alwan-Lagier, into one of the leading independent digital agencies in the region, with on the ground presence in Beirut and Dubai and outreach across the MENA region.
The agency offers cross-digital services including strategic consultancy, UX/UI design, social and online media management and analytics, web and mobile development, animation and motion design, and ambient media experiences. Clients include Bank Audi, ABC shopping mall, touch – the leading mobile operator in Lebanon, Dubai Tourism & Commerce Marketing, Dubai Expo 2020, and du – the Emirates integrated telecommunications company. High profile projects include Novo for Bank Audi; an offsite interactive branch that allows customers to interact with their bank faster, better and at more convenient locations and times.
The deal strengthens J. Walter Thompson’s digital offering in the fast-growing MENA hub, which includes Heathwallace operations in the UAE and Saudi Arabia, and further augments the agency’s capabilities across cutting-edge technologies, design and content.
Image over the headline.- © Cleartag.
