Publicis announces new client oriented “smartphone like” structure

Publicis announced today a series of changes in its corprate structure aimed to make of the French advertising group a working organisation a bit closer to that of a smartphone which is “powered by sophisticated technology but very easy to use”

“The idea”, says the official communication published by the multinational, “of reversing Publicis current structure, built around the concept of worldwide networks, by breaking down silos in order to offer clients the Groupe’s entire know-how and expertise through the “Power of One”: all Publicis Groupe capabilities will be available to each of its clients in a simple, flexible and efficient way.”

Such a deep restructuration needs for a new leadership team that the multinational announced today as well. The new organization will be effective as of January 2, 2016.

Client oriented instead of network organised

The new organization will be fully client oriented with client service, led for each client by a Chief Client Officer. This person will be responsible for the entire range of services and skills the client can benefit from, no matter the discipline or the country. Whenever possible, the dedicated teams will be gathered under one roof.

The teams of Chief Client Officers will be supervised by a Groupe Chief Revenue Officer.

Four Solutions hubs available to the Chief Client Officers

The Groupe’s disciplines will now be organized across 4 Solutions hubs available to the Chief Client Officers: Publicis Communications; Publicis Media; Publicis.Sapient; and Publicis Healthcare.

Publicis Communications will be comprised of all creative networks: Publicis Worldwide, MSL, Nurun, Saatchi & Saatchi, Leo Burnett as well as BBH and Marcel. It will also include the production hub, Prodigious.

Publicis Media will bring together Starcom Mediavest, ZenithOptimedia, Vivaki, Performics, MRY, Moxie or RUN and all the associated entities.

Publicis Sapient includes in one hub the digital offer of Publicis Group, including: Sapient Consulting, SapientNitro, DigitasLBi, Razorfish and all the associated entities.

Publicis Healthcare covers all of the needs of the Groupe’s clientsoperating in this sector, from a new product launch to the transition to generic branding, including digital applications and sales force management.

“Each Brand, for instance Saatchi & Saatchi, ZenithOptimedia or DigitasLBi, will keep expanding, with its own culture and specific approach to creativity and services. The identity and the success of each of the Groupe’s brands will be preciously preserved and nurtured,” Publicis assures.

Dedicated commitee for the main markets and Publicis ONE to manage the remaining counries

In order to coordinate and best take advantage of all of the Groupe’s assets, a committee will be set up in the main countries where Publicis Groupe operates. This committee will represent all solutions and will be led by a Groupe representative. The first to be put in place is a U.S. committee

The Groupe generates more than 90% of its revenue in about 20 countries. As a result, many other countries don’t get the attention they rightfully deserve and the Groupe footprint is often too fragmented. This is why all of these countries will now be managed through a dedicated Groupe entity, Publicis ONE,

Publicis governance is still made up of a Directoire that includes Maurice Lévy, Chairman & CEO; Jean-Michel Etienne, EVP – Chief Financial Officer; Anne-Gabrielle Heilbronner, General Secretary; and Kevin Roberts, Head Coach of Publicis Groupe.

It is complemented with a “Directoire+” having exactly the same responsibilities, which is comprised of Laura Desmond, Chief Revenue Officer, Publicis Groupe; Alan Herrick, Chief Executive Officer, Publicis.Sapient; Steve King, Chief Executive Officer, Publicis Media; Arthur Sadoun, Chief Executive Officer, Publicis Communications; and Rishad Tobaccowala, Chief Strategist, Publicis Groupe.

Appointments for the new structure

Publicis Communications will be headed by Arthur Sadoun (Chief Executive Officer); Publicis Media will be led by Steve King (Chief Executive Officer); Publicis.Sapient will have Alan Herrick (Chief Executive Officer) at the head; and Publicis Healthcare will be led by Nick Colucci.

Laura Desmond becomes Groupe Chief Revenue Officer for the USA, first country to fully implement the new structure and have its country commitee.. Desmond will also be responsible for the Groupe’s growth (new business and future developments).

The functions of the “Directoire+” leaders, as well as those of Jarek Ziebinski, Chief Executive Officer, Publicis ONE; and Nick Colucci, Chief Executive Officer, Publicis Healthcare, will be broadened and strengthened,advanced the Group, as well as that the P12 will soon be rethought in order to better adapt to the evolution of the Groupe.

Image over the headline.- © Publicis Group

Related Eastwindmarketing links (old platform):

Maurice Lévy to “end office” at Publicis Groupe by 2016

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