The top five most effective agency holding groups in the world are: WPP Group, Omnicom, Interpublic (IPG), Publicis Groupe and Dentsu Aegis Network. All holding companies held the same positions as 2015, with Dentsu Aegis taking the place held by Havas for the past 5 years. Those are some of the results from the 2016 Effie Index global rankings, which have been released this afternoon.
The 2016 Effie Index global rankings are compiled from over 3,000 finalists and winning entries from worldwide Effie Awards competitions that announced finalists/winners between January 1st, 2015 and December 31st, 2015.
The Index is constructed by converting every Effie award and finalist into points – twelve for a Grand Effie, eight for Gold, six for Silver, four for Bronze and two for a finalist (with contributing agencies receiving half these points). Every brand and company ranked in the Effie Index has undergone rigorous evaluations of their case studies and work by expert industry judges to prove that their marketing achieved compelling results.
Samsung premieres within the top 5 effiest brands
The top five most effective marketers in the world, according to the Effie Index are: The Coca-Cola Company, Unilever, Procter & Gamble, Nestlé and PepsiCo (all but Nestlé held the same place in 2015).
The top five most effective brands in the world are: Coca-Cola, Vodafone, McDonald´s, Samsung and Movistar. Samsung made its debut into the top five for the first time. All other brands in the top five held their spots from 2015.
Top effective individual agencies, agency networks and independent agencies
The top five most effective agency networks in the world are: Ogilvy & Mather, BBDO Worldwide, McCann Worldgroup, MullenLowe Group and DDB Worldwide. In 2015, BBDO Worldwide ranked first, followed by McCann Worldgroup, Ogilvy & Mather, Lowe & Partners (now MullenLowe Group) and Young & Rubicam.
The top five most effective individual agency offices in the world are: FP7/DXB (Dubai, UAE), Ogilvy & Mather (Mumbai, India), Sancho BBDO (Bogota, Colombia), ACG Advertising Agency (Budapest, Hungary) and tied for fifth place are Ogilvy & Mather (New York) and MullenLowe Lintas (Mumbai, India).
The top five most effective independent agencies in the world are: ACG Advertising Agency, (Budapest, Hungary), Güzel Sanatlar (Istanbul, Turkey), MINT (Dubai, UAE), Droga5 (New York, USA) and Wieden+Kennedy (Oregon, USA). This is the first time Droga5 ranked among the top five Independent agencies on a global level, and a return for Wieden+Kennedy who last made the global Effie Index top five in 2012.
The Effie Index also ranks agencies and marketers by region.
Image over the headline.- Top “effiest” worldwide in each category.
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