Forsman & Bodenfors and KBS get merged

Forsman & Bodenfors and KBS (Kirshenbaum, Bond, Senecal + Partners) – both part of MDC Partners- will merge under the Forsman & Bodenfors name to form a new global creative offering.

The announcement of this merger comes after MDC had announced that its Chairman & CEO, Scott Kauffman, is to step down as soon as the agency finds a suitable substitute.

The merged brand will combine the signature Forsman & Bodenfors approach with specialized data, analytics, tech and media expertise, to help build the world’s most human and iconic brands in the world.

The new Forsman & Bodenfors includes as well some other subsidiaries and companies: Media Kitchen, Albion, Happy F&B, F&B Inhouse, F&B Factory and F&B Studios

The Media Kitchen is a media partner agency of KBS, which will retain its name and offer integrated media planning and buying services.
London-based company, Albion is a digital transformation and product innovation partner that will also retain its name.

Happy F&B is devoted to brand strategy and design.F&B Inhouse is focused on digital activation solutions. F&B Factory is a brand performance agency.F&B Studios, a production company focusing on film, photo and post production.

Founded in 1986 in Gothenburg, Sweden, Forsman & Bodenfors has produced some of the world’s most memorable creative campaigns in history, including Volvo Trucks’ “Epic Split” campaign starring Jean-Claude Van Damme and SK-II’s “Marriage Market Takeover.”

New Forsman & Bodenfors leading team: Anna Qvennerstedt (Global Executive Chairman), Guy Hayward (Global CEO ). Silla Levin (Leader at Forsman & Bodenfors Sweden) and Mike Densmore (Leader of F&B New York). © MDC Partners.

Established in New York City in 1987, KBS has been recognized for its creative technology-driven work such as BMW’s “All Eyes on Gigi” and’s “Find Better” campaigns.

With 700 employees across eight offices in North America, Europe and Asia, the new Forsman & Bodenfors will share dual headquarters in Sweden and New York.

F&B announced last May the opening of first Asian office of the agency, located in Singapore, led by Susanna Fagring (Managing Director of

Susanna Fagring (Forsman&Bodenfors Singapore Managing Director). © Forsman & Bodenfors

F&B Singapore), who had been client director at F&B since 2003.

The new F&B -KBS agency will be led by a global board overseen by Global Executive Chairman Anna Qvennerstedt and Global CEO Guy Hayward. Silla Levin and Mike Densmore will continue to lead Forsman & Bodenfors Sweden and New York, respectively.

The agency’s client roster includes Diageo, H&M, Hyatt, LG, P&G, Vanguard and Volvo, and will capitalize on the growing demand among clients for a modern, global creative agency that is specialized and nimble enough to achieve worldwide scale without sacrificing creativity, innovation and humanity.

“We’re thrilled to join forces with KBS, bringing our unique way of working to an expanded global family,” said Qvennerstedt. And underscored: “Forsman & Bodenfors’ culture of collaboration and flat team structure are designed to break free from the standard hierarchical agency model, which allows us to deliver outsized creativity. Because our teams work autonomously toward our clients’ aims, the only boss is the task itself, and we’re excited to apply our collective creative thinking for the benefit of our local and global clients.”

“Today in our business, exceptional talent is the key to unlocking creativity,” said Hayward. “Too often, clients are faced with having to decide whether to partner with award-winning creative agencies, tech-forward digital shops or strategic consultancies. By aligning a way of working that attracts and retains the very best talent with our blend of creativity, data, technology and media on a global scale, clients no longer have to choose,” concluded.

Image over the headline.- New Forsman & Bodenfors leading team. © MDC Partners.

Related Eastwind Marketing links:

Interview with Samuel Akesson (Forsman&Bodenfors).- On the recipe making the creative difference

Forsman&Bodenfors and Semcon to launch search engine extension for gender equality

Related Eastwind Marketing links (old platform):

Volvo pours art into demostrative viral campaign with Van Dame’s “Epic Split”

First ADC Black Cube since 2011 goes to Van Damme’s epic split for Volvo Trucks

Eurobest 2014: UK, a narrow lead over Germany; Pay per laugh along #LikeAgirl, most Grand “Prixed” campaigns; and Volvo Trucks gets six prices

Related external links (some relevant creative works by both agencies -videos-):

Vandame’s and Volvo “Epic Split”

“Marriage Market Takeover.”

“All Eyes on Gigi”

Find Better

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