The New York Times unveiled yesterday the deal, but neither Google, nor Groupon have still officially confirmed that the search engine is in talks to purchase US Chicago based Groupon, a company devoted to offer all kind of bargains of US retailers, including services, products, restaurant reserves, etc.
Groupon negotiates huge discounts, usually 50-90% off, with popular businesses. Then Groupon send the deals to thousands of subscribers in our free daily email.
Following the information published by Associated Press today, Google could pay $6Bn for the company, far above the $3.2Bn by the search engine for DoubleClick.
Through the purchase of Groupon, Google would enter itself in this interesting business segment, in which Facebook had already stepped into some months ago through its Deals service.
Other companies like atrapalo.com (catchit. com) pioneered this on-line bargain concept. Today they are operating in a more than profitable business segment.
Groupon has not unveiled its sales figures, but the pioneer atrapalo.com has done it.
The company posted €170 million revenues in 2009 and plans to open its third subssidiary in Europe (France) and its second subsidiary in Latinamerica (Brazil) before end 2010.
Image over the headline.- Groupon logo. © Groupon
