Google, to purchase Twitter’s Fabric

Google and Fabric officially announced that they have signed an agreement under which Google will acquire Fabric, the lab Launched by Twitter to provide tools for mobile developers.

Twitter Fabric will join Google’s Developer Product Group, working with the Firebase team, as the missions of both align closely: help developers build better apps and grow their business.

The transaction is still to be completed, as some customary and legal conditions must be fulfilled.

The integration of Fabric, says Francis Ma (Firebase Product Manager) on the Google post announcing the purchase, “is part of our larger, long-term effort of delivering a comprehensive suite of features for iOS, Android and mobile Web app development.”

“When we met the team at Google we quickly realized that our missions are the same – helping mobile teams build better apps, understand their users, and grow their businesses. Fabric and Firebase operate mobile platforms with unique strengths in the market today. We’re excited to combine these platforms together to make the best mobile developer platform in the world for app teams”, Rich Paret (General Manager Fabric) says in his post.

In fact Google expects that Crashlytics will become the main crash reporting offering for Firebase.

Fabric was established by Twitter in 2014 with the goal of providing the best tools to help developers create amazing apps. Since then it has evolved from a suite of tools for mobile developers to a powerful platform that helps entire teams build better apps, understand their users, and grow their business. In just two years, Fabric has grown to reach 2.5Bn active mobile devices, and Fabric’s Crashlytics and Answers kits were recently recognized as the #1 SDKs for app stability and analytics.

Once closed the transaction the terms under which Fabric, Crashlytics, Answers, and associated beta products are provided to developers will change.

Answer’s Enhanced Features Set, including Audience Insights reporting, those features will continue to be available to developers leveraging Twitter data under an Enhanced Features Agreement

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