Hyundai and Kia, both automotive brands belonging to the Korean Hyundai Motor Group, have decided to start off a competitive review process to select a media agency. To date Havas Media is the comnpany managing both brand’s media investment.
Innocean Worldwide, the global lead agency for both brands is running the selection process both in Korea and in Europe.
In the next few weeks Innocean plans to contact a selection of international media agency groups, including incumbent media agency Havas Media, to kick-off the process.
Image over the headline.- Hiunday at the Los Angeles Motor Show on 4th December 2018. © Hiunday.
