IPG Mediabrands, the global media arm of Interpublic Group, announced today the launch of Healix, a new global division focused on life science and healthcare brands.
Healix will have offices in New York, NY, and Princeton, NJ, with affiliates in EMEA and APAC regions and will be headquartered ion New York and led by Jeffrey D. Erb, who will serve as President, North America.
Prior to joining IPG Mediabrands, Jeffrey served as SVP & Managing Director at Alliance Life Sciences, and was integral to the company’s digital growth and brand engagement efforts.
“Healix is an evolution of our best-in-class services,” said Henry Tajer, Global CEO, IPG Mediabrands. “The dynamic talent working at Healix is wholly committed to creating better business outcomes for healthcare brands, backed by our network’s expertise across media intelligence and innovation.”
Healix has a team of pharmaceutical, biotechnology and nutraceuticals experts who examine issues, identify solutions, and provide media planning strategies using innovative data and proprietary analytics tools.
Launched in 2016, Healix currently operates in 8 countries. The global team of healthcare professionals brings first-in-class insights, along with innovative data to some of the most iconic and forward thinking healthcare brands.
Image over the headline.- IPG Mediabrands logo. © IPG Mediabrands.
