Leading international trade associations and companies involved in online media, the WFA (World Federation of Advertisers) included, are joining forces to launch The Coalition for Better Ads.
The Coalition for Better Ads will leverage consumer insights and cross-industry expertise to develop and implement new global standards for online advertising, aimed all of them to improve consumers’ experience with online advertising.
“Ads support free content, quality journalism and enable social connections across the Internet,” said””Stephan Loerke, CEO of the World Federation of Advertisers. “”“But people are telling us they are fed up with how ads are being delivered on their favourite sites. We hear that message loud and clear. Today’s announcement is an important step forward in shaping a worldwide response.”
The Coallition was launched in September on the sidelines of the Digital Marketing Exposition & Conference held in Cologne last September.
Initiatives to be launched in just some months
The Coallition will focus on several initiatives in the coming months.
First, creating consumer-based, data-driven standards that companies in the online advertising industry can use to improve the consumer ad experience.
Second, in conjunction with the IAB Tech Lab, The Coalition will develop and deploy technology to implement these standards.
Third, encouraging awareness of the standards among consumers and businesses in order to ensure wide uptake and elicit feedback. And fourth, The Coalition will draw upon consumer research in shaping the standards.
Founding members
The founding members of The Coalition for Better Ads are the following (by alphabetical order): The American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA), BVDW Germany, Digital Content Next, DMA, European Publishers Council, Google, GroupM, IAB, IAB Europe, IAB Tech Lab, as well as additional national and regional IABs, Network Advertising Initiative (NAI), News Media Alliance, Procter & Gamble, Unilever, The Washington Post, and World Federation of Advertisers (WFA).
The initiative is open to new members, for more information on The Coalition for Better Ads and how to become a member, click here
Image over the headline.- The Coallition for Better Ads logo
