JCDecaux SA, leading outdoor advertising company worldwide, announced that Albert Asséraf, Executive Vice-President Strategy and User Innovation, will succeed Agathe Albertini as Executive Vice-President Communication and User Innovation from 12 April, enlarging his current duties.
He keeps as well his seat in JCDecaux’s Management Committee and Executive Committee France.
Albertini is leaving JCDecaux to pursue her own entrepreneurial activities.
Worrking in JCDecaux since 2004
Born in 1961, Albert Asséraf holds a Master’s degree in Information Sciences and Technology (1984). He began his career in 1985 with Comecon, an outdoor advertising consultancy, before moving to Carat Comecon Affichage, where he was appointed Director of Research and Tools in 1990. In 1993, he became Managing Director of Carat Expert Affichage.
Between 2001 and 2004, he was Managing Director of Carat Expert Affichage et Médias Locaux and Managing Director of Carat Local.
In 2004 Asséraf joins JCDecaux as Managing Director Strategy. He held this responsibility till 2016, when he was appointed Research and Marketing at JCDecaux France.
In January 2017, he was promoted to Executive Vice-President Strategy, Data and User Innovation, with the objective of implementing the company’s strategy of open innovation and initiating all aspects of Data strategy. A keen observer of new trends, Albert Asséraf is contributing to the development of a range of enhanced products and services with the aim of firmly establishing JCDecaux as a Smart City player.
Teacher at Paris Sorbonne and member of the CEP, among other activities
Albert Asséraf sits on the Board of Directors of the CESP (Centre d’Étude des Supports de Publicité) and the IREP (Institut de Recherches et Études Publicitaires) and is also a member of the advertising ethics body CEP (Conseil de l’Ethique Publicitaire).
He was an Associate Professorship at Paris 13 University, and then in the Marketing, Advertising and Communication Department of CELSA Paris Sorbonne. Today, he teaches at the Université Paris-Dauphine as part of the Telecoms and Media Management Master’s program.
Image over the headline.- Albert Asséraf (Executive Vice-President Strategy, User Innovation and Communication).© JCDecaux.
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