The Cannes Lions International Festival of Creativity has today announced that Jeff Goodby and Rich Silverstein, founders of Goodby Silverstein & Partners, will be honoured with the Lion of St. Mark Award at the 2019 Festival.
This is the second time that this award, recongnising the outstanding contribution to the creative industry, is bestowed to a couple of creative professionals rather than just to one person.
In 2018 the Lion of St. Mark went to a couple of brothers Piyush and Prasoon Pandey. The first one, Global CCO at O’Gilvy and the second one, Director of Corcoise Films.
This year the award goes to a couple of creative business mates that co-founded one of the most outstanding agencies in the ad history along with Andy Berlin and have managed to work together 36 years to date.
Both founders of Goodby Silverstein & Partners will take part in an interview hosted by Philip Thomas during the Festival in Cannes, and the presentation of the Lion of St. Mark will take place during the final Awards Show on Friday 21st June.
Commenting on the award, Jeff Goodby credited GS&P’s staff and culture, “The people who have gone through GS&P have changed our industry more than Rich or I could ever have on our own. A spirit of humanity and forgiveness has made this place a launching pad for things never done before, over and over, always with new people. We are proud of the ideas we’ve incubated, the friendships that have been formed, the clients met and the families that have been made possible by 35 years of this stuff.”
“This is an amazing honor,” Rich Silverstein added. “What makes Jeff and me most proud is that we’ve provided a respectful space for so many talented people to make intelligent work, raise families and have fun all at the same time.”
From journalism to advertising with first Cannes Lion in 2003 with Happy Ending
Jeff Goodby and Rich Silverstein started their careers in journalism, Jeff as a reporter and illustrator at The Boston Herald American, Time Magazine, and Mother Jones, and Rich as an art director in the heyday of Rolling Stone Magazine.
After meeting at Ogilvy & Mather under Hal Riney, they started GS&P with Andy Berlin in 1983 and won their first Cannes Lion in 2003 for their Happy Ending campaign for the Mill Valley Film Festival. The campaign got a Bronze Lion in the Entertainment & Leisure Category.
Since then this agency headquartered in San Francisco has succeed in hunting Lions accross all metals and categories, encompassing an unprecedented variety of styles. Campaigns included: ‘Got Milk?’, the Budweiser lizards, ‘Invent’ for Hewlett-Packard, the E*Trade chimpanzee, Polaroid’s ‘See What Develop’, NBA’s ‘I love this game’, ‘Skateboarding’ for Nike and campaigns for Sega Games.
Since 2000, the agency has excelled at creating work that transcends media. Most recently GS&P received Gold Lions for ‘I am a Witness’ (the first emoji for a social cause), the ‘Dreams of Dali’ VR experience, Chevrolet’s Sonic Launch with OKGO, and Cheetos Museum.
In 2005 Jeff Goodby was Jury President of the Titanium Lions Jury, he presided over the Film, Press & Outdoor Lions Jury in 2002 and served on the Film Lions Jury in 1993. In 2009 Rich Silverstein served on the Titanium and Integrated Lions Jury.
On the business side of the industry Goodby Silverstein & Partners is one of those visionary full-service advertising agencies that have managed to diversify their wide range of expertise, including creative, design, brand strategy, research and analytics, communication/media strategy, and production (digital, broadcast, print and experiential).
The agency lanched their in-house production studio, eLevel and an in-house development team, the BETA Group, thagt codes, develops apps, builds digital experiences, prototypes products/experiences and designs information architecture.
Jeff Goodby and Rich Silverstein join a fierce creative St. Mark Lion herd
“The Lion of St. Mark is a special award that honours those who have made a significant and outstanding contribution to creativity in advertising and communications over a lifelong career. Jeff and Rich have had such a profound influence, not only through their much celebrated and creatively ground-breaking work but also by inspiring others to create great work too. Their legacy is truly remarkable, and we’re delighted to celebrate and reward them for their achievements,” said Philip Thomas, Chairman of Cannes Lions.
Leaving aside the Pandey brothers, previous Lion of St. Mark winners have been: 2017: David Droga, founder and Creative Chairman, Droga5 (2017); Marcello Serpa, former Partner, AlmapBBDO (2016); Bob Greenberg, Founder, Chairman and CEO, R/GA (2015); Joe Pytka, Director, PYTKA (2014); Lee Clow, Chairman, TBWA\Media Arts Lab, Director of Media Arts, TBWA\Worldwide (2013); Dan Wieden, Co-Founder and Global Executive Creative Director, Wieden+Kennedy (2012); Sir John Hegarty, Worldwide Creative Director, Founder, BBH (2011).
Image over the headline.- Jeff Goodby and Rich Silverstein (co founders of Goodby Silverstein and Partners). © Goodby Silverstein & Partners.
Related Eastwind Marketing links:
Marcello Serpa, the Lion of St. Mark 2016
Piyush Pandey to take on as Ogilvy’s Worldwide Chief Creative Officer next January
Bob Greenberg, Founder, Chairman and CEO of R/GA, Lion of Saint Marc 2015 (old platform)
Lee Clow to be presented The Lion of St. Mark at Cannes Lions 2013 (old platform)
Dan Wieden, Lion of St. Mark and 19% more entries at Cannes Lions 2012 (old platform)
Related External links:
Dali Lives – The Master of Surrealism is Back (Dali Museum April 2019)
Visitors to the Museum have the opportunity to learn more about Dalí’s life and work from the person who knew him best: the artist himself. Using an artificial intelligence (AI)-based face-swap technique, known as “deepfake” in the technical community, the new “Dalí Lives” experience employs machine learning to put a likeness of Dalí’s face on a target actor, resulting in an uncanny resurrection of the moustacheod master. When the experience opens, visitors will for the first time be able to interact with an engaging life-like Salvador Dalí on a series of screens throughout the Museum.
Most engaging superbowl ad 2016 along with Doritos “Ultrasound” campaign- This spot was the first Superbowl commercial of this brand
Find more works at Goodby Silverstein & Partners website and Goodby Silverstein & partners You Tube channel, click here