Katia Bassi has joined the Management Board of Automobili Lamborghini as Chief Marketing Officer (CMO), reporting to Chairman and Chief Executive Officer, Stefano Domenicali.
Bassi joins Lamborghini from Aston Martin, where she she was Vice President of Aston Martin Lagonda and Managing Director of AM Brands. Prior to this, she held positions at National Basketball Association (NBA) in Italy, at the Italian football club Inter Milan, and at Ferrari.
In her new role, She will be responsible globally for the strategic direction of Brand, Marketing, Partnerships, Sponsorship & Co-Branding. She’s the first woman ever to join the Lamborghini board.
The Italian super sports car brand is entering a new chapter in its history, exceeding €900m turnover for the first time and increasing worldwide sales by 7% to 3,457 in 2016, marking the sixth consecutive year of growth.
Automobili Lamborghini is doubling the size of its production site in Sant’Agata Bolognese in readiness for the arrival of the Urus Super SUV in 2018. The new facility will be complete in December 2017.
Image over the headline.- Katia Bassi, CMO at Automobili Lamborghini and first woman to become member of the Board of the company. © Automobili Lamborghini.
