The Las Vegas Convention and Visitors Authority (LVCVA) has partnered with MGM Resorts International and WeChat at Tencent to produce a video campaign commemorating the launch of Las Vegas’ mini program, Meet Vegas, which is the core part of a joint activation to welcome Chinese travelers to Las Vegas.
Meet Vegas is designed by LVCVA as a customized mini program platform, or applet within the WeChat ecosystem that provides personalized information and services for Chinese visitors coming to Las Vegas, in partnership with WeMeet.
This announcement is the latest in a series of collaborations between the LVCVA and Tencent, owner of China’s largest social media platform, WeChat.
In advance of China’s biggest holiday, Chinese New Year (Spring Festival), Las Vegas’ Meet Vegas launch is the perfect time to welcome guests to one of the most important entertainment and convention capitals of the World.
China is the fifth-largest market in terms of international visitors coming to Las Vegas with 236,970 Chinese tourists traveling to the destination in 2018.
“China continues to be one of the most exciting, dynamic markets in the world, and remains a top international market and significant source of visitors for Las Vegas. As with every guest, it is incredibly important to MGM Resorts that we provide the highest levels of service to all Chinese travelers seeking a memorable experience in Las Vegas,” said Lee Ann Benavidez, MGM Resorts International’s Vice President of Transient Strategy & Strategic Partnerships. “We are pleased to partner with Tencent on WeChat, it’s a one-of-a-kind lifestyle platform that will enhance the guest experience while traveling and experiencing our beautiful properties such as Bellagio and MGM Grand.”
The applet: Aditional information, discounts and link for many local businesses
The applet provides additional information from tipping and discounts to details on attractions, local restaurants, and online live translation features. The platform Meet Vegas will also link many Las Vegas local businesses together, including MGM Resorts International, McCarran International Airport in Las Vegas, Caesars Entertainment, Simon Property Group, among others.
“Meet Vegas’ aim is to welcome and better serve international travelers through useful information across the platform,” said Chris Meyer, Vice President of Global Sales for the LVCVA. “This program enhances traveler experiences through innovative uses of WeChat and further reinforces Las Vegas as an innovation leader around the globe.”
“We are thrilled to collaborate with LVCVA, to facilitate local partners’ endeavors on WeChat to provide the best-in-class information and service to travelers,” said Juliet Zhu, Head of WeChat Marketing. “Through innovative solutions on the WeChat platform, LVCVA has coordinated and organized excellent online to offline services across the event and conventions, airport service, hospitality, food and beverage, shopping, tourist attractions and other domains. We’re glad to support LVCVA in their efforts on WeChat to continue building Las Vegas as a leading international hub for tourism and business.”
The video campaign to launch the app
The special effects video campaign used to commemorate the launch of Meet Vegas uses a technology-driven video with special lighting and visual effects projected on the world-famous Fountains of iconic Las Vegas Bellagio Hotel & Resort. The stunning display depicts highlights of the destination and local partners’ innovation on WeChat. The campaign will run on Las Vegas and MGM Resort International’s WeChat platforms, and within the WeChat ecosystem. It will also be echoed in China in January across various channels to promote Las Vegas as a “Smart Event, Smart Travel” city.
Launched in 2011, Weixin/WeChat has been enhancing the lives of hundreds of millions users with its innovative features. The most widely used Chinese social media platform integrates instant messaging and social entertainment, bringing about a mobile digital lifestyle on an easy to use app.
Continuously evolving around users’ needs, Weixin/WeChat also offers enterprises “Official Accounts” to create original consumer experiences through its open platform. The core innovative features also include Mini Program to connect online and offline merchants and extended services such as Weixin/WeChat Pay to create a truly mobile digital and smart living. Weixin/WeChat reached more than 1.1 Billion monthly active user accounts as of Sept 2019.
Imagen sobre el titular.- Tencet WeChat water show at The Bellagio fountains (Las Vegas). Caption from the video campaign viralised on WeChat to mark the lauch the LVCVA applet on WeChat Mini.© LVCCVA.
Related Eastwind links:
LVCVA’s viral to mark the launch the Meet Las Vegas WeChat Mini program (the viral video)