We deliver_Leo Burnett London for McDonalds_cabecera_02

Leo Burnett London turns McDonald’s golden archs into bright “geo-location” signals for Mc delivery

The latest outdoor work by Leo Burnett London for McDonald’s is a reminder that even when McDonald’s customers can’t come to the restaurants, the restaurant chain will still deliver to them.
The campaign features the famous Golden Arches shining a light on the homes where the customers are enjoying their McDonald’s favourites through lockdown.

Its a long time since McDonald’s used to never lose the twin golden archs in their ads. This time the twin becomes a single arch for each “geo-location” signal.

Image over the headline.- “We deliver” OOH campaign by Leo Burnett London for McDonald’s.© Leo Burnett London/McDonald’s.

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