The latest outdoor work by Leo Burnett London for McDonald’s is a reminder that even when McDonald’s customers can’t come to the restaurants, the restaurant chain will still deliver to them.
The campaign features the famous Golden Arches shining a light on the homes where the customers are enjoying their McDonald’s favourites through lockdown.
Its a long time since McDonald’s used to never lose the twin golden archs in their ads. This time the twin becomes a single arch for each “geo-location” signal.
