The city of Madrid is looking for a new visual identity: a logo, graphic element or visual composition that identifies the city and allows its brand identity and values to be conveyed at the international level.
It’s an open, public, international competition that aims to attract as much talent as possible to allow the city to find the best international design for a new visual identity that strongly conveys Madrid’s values and attributes to the world, serves to promote the city in all relevant international forums and encourages a sense of pride among its citizens.
The Open call for applicants worldwide was launched on 20th January 2022 and the term to send propposals expires next 21st March 2022.
The latest change in Madrid’s brand logo dates back to 2016 and was carried out by the freelance designer studio Ale Salerno Office.
A maximum of €130,000 for the winner
After specific financial and technical aspects have been negotiated the winner will be awarded a contract to draft the visual identity guidelines, including the different possible variations, for a maximum value of €130,680 including VAT, from which the €10,000 that was paid to the final winner as a finalist in the contest will be deducted.
Also the finalists will get a €10,00 payment. The finalists of Sub-Phase A Under a Slogan selected by the Jury to be invited to participate in Sub-Phase B Under a Slogan (minimum of 3 and maximum of 5 participants), will receive remuneration of €10,000 including VAT.
Who can take part?
This contest is open to natural persons (private individuals) or legally incorporated undertakings in Spain or abroad, either individually or as part of a legally incorporated temporary consortium (“unión temporal”, or “UTE”), provided that they have full legal capacity and the capacity to act, that they meet the financial and technical capacity requirements set out in the Terms and Conditions, that they are not subject to disqualification for ineligibility or a duty to refrain, and that they are not prohibited from participating in public contracts.
How to register to take part in the contest?
To register and take part in the design contest, you must use PLACSP to submit, in the manner and time frame set out in the Terms and Conditions and the Design Contest Notice, all documents required in each of the envelopes -“Sobre A” (Envelope A), “Sobre B” (Envelope B) and “Sobre C” (Envelope C)- that are to be submitted in the contest’s different phases.
Terms and Conditions and all relevant documents
The Terms and Conditions, the Briefing and all information relating to this design contest can be found on PLACSP, the Public Sector Procurement Platform (www.contrataciondelestado.es), by entering the reference number (“número de expediente”) 145/2019/02798 into the search tool in the Tenders (“Licitaciones”) section.
The Terms and Conditions and the Handbook are also posted on the Madrid City Brand website (www.marcamadridciudad.es).
Who will evaluate the proposals?
An independent jury composed of private individuals will impartially assess your motivation letter -accompanied by up to three logos and three visual identities created in the past three years- and your graphic visual identity proposals (up to 3, each of which must have two versions: one that contains the word “Madrid” and one that doesn’t), which may not contain any identifying signs or information and will be submitted to the jury anonymously.
For more information on the basic rules of this creative contest click here
