McCann Erickson Japan announced today that has hired the first artificial intelligence Creative Director in the world, the AI-CD ß (AI-CD beta).
The A.I. is designed to mine, amog other commercials, the database of the All Japan Radio & Television Commercial Confederation’s annual CM Festival (ACC CM Festival) and creatively direct the optimal commercial for any given product or message.
President & CEO of McCann Japan, Yasuyuki Katagi, said, “Artificial intelligence is already being used to create a wide variety of entertainment, including music, movies, and TV drama, so we’re very enthusiastic about the potential of AI-CD ß for the future of ad creation. The whole company is 100% on board to support the development of our A.I. employee.”
No more dependence from creative human experience and know how?
To develop the A.I., the MILLENNIALS team deconstructed, analysed and tagged a wide range of TV commercials, including the winners of the ACC CM Festival awards for the past 10 years
The next step will be that AI-CD ß will be assigned as a creative director to client accounts providing this way creative direction for commercials for a given creative brief.
The robot will allow providing clients with work produced through logic-based creative direction grounded on past TV commercial data. In addition to giving creative direction for commercials, the AI-CD ß will also evaluate and gain learnings from results after the commercials have aired, to improve precision for future projects.
The robot provides independence from the intangible experience and know-how of human creators,says the official communication from McCann Japan.
First outcome from the Creative Genome Project
AI-CD ß was developed through the Creative Genome Project, which is one among the first carried out by McCann Millennials.
McCann Millennials is an innovative taskforce launched by the members of the agency belonging to the socalled millenialgeneration (those who were born between 1980 and 2000).
Shun Matsuzaka, creative planner at McCann Japan and the founder of McCann Millennials said: “Our team didn’t have a creative director, so we thought, why not create one ourselves with artificial intelligence? That’s how the Creative Genome Project got started. Our hope is for our A.I. creative director to work on many projects, gain experience, and to grow into a world-class creative director that will leave a mark in the advertising industry.”
AI-CD ß will be attending McCann Worldgroup’s new employee welcoming ceremony on April 1st, along with 11 fresh college graduates.
Image over the headline.- The AI-CD ß, firs robot Creative Director in the world.© McCann Japan
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