MEC has recently announced the establishment of a global specialist content offer that uses consumer insights to plan, create and evolve brand content strategies.
The new division is led by MEC’s global COO Alastair Aird, and regionally by four experienced content marketers in the business: Tim Flattery (North America), Mike Jackson (Asia Pacific), Jeremy Clark (Europe, Middle East and Africa) and Stanlei Bellan (Latin America) and consolidates agency’s content, social, sponsorship and experience offers into one unit.
MEC Wavemaker launches across 10 markets with a team of 750 people globally: USA, UK, The Netherlands, Mexico, Australia, India, Poland, Middle East, Singapore and Germany. Other markets will follow throughout the year.
In the US, the team launches with 50 people and will be supported by Chet Fenster, Head of Content and Noah Mallin, Head of Social.
The new division creates content that measurably improves a brand’s performance. The offer brings together content strategy, social, partnerships and experiences, SEO and creative service expertise in every market.
Capitalising award winning capabilities
The launch of MEC Wavemaker builds on MEC’s award-winning content and social work including Marriott & Medium “GONE” (2015 OMMA- Best Use of Content Marketing), Marriott’s #APPYOURSERVICE (2015 Gold-Internationalist Innovation in Media), The New York Times “Women Inmates” for Orange is the New Black (2015 M&M Global- Best Use of Native), Netflix The Reinvention of Storytelling (2015 Gold – Festival of Media), and Schick UCB’s hit comedy series “Epic Tales from the Barbershop.”
Alastair Aird said, “With the launch of MEC Wavemaker we have a different kind of content offer, one that can measurably improve a brand’s performance. It’s different because we can identify precisely what consumer behaviour needs to change along the purchase journey and create content that’s specifically designed to make that change happen. For the first time, we’ve integrated the four essential marketing elements of Data and Insights, Content Creation, Distribution and Evaluation into one unified content approach. And it’s being done at scale around the world.”
Charles Courtier added, “MEC Wavemaker will help our clients see exactly what role content can play in their customers’ lives and how that will directly impact their brand’s performance. This gives them the ability to tell the difference between a nice idea and a really great one: one that will transform their brand. It gives them the confidence to invest in content knowing it’s driving their business.”
Clare Hill, Managing Director, The Content Marketing Association commented “The CMA is delighted to see one of its members taking such pioneering steps in simplifying data driven content planning and creative activation by bringing all content disciplines together under one roof. This can only benefit clients and help them to navigate the complex waters of content marketing – better yet, it’s doing so in a way that is firmly data-driven and promoting accountability of investments. I’m excited to see it develop.”
Image over the headline.- MEC Wavemaker logo. ©MEC Global.
