WPP announces that MediaCom, part of its global media investment management arm GroupM, has acquired a majority stake in Code Computer Love Ltd (Code), a user experience studio that creates and develops digital products, campaigns and capabilities.
Code’s services include platform build, design and conversion optimisation. The agency was established in 1999, and employs around 80 people in Manchester.
Hillarys, Brother and Amnesty International are among Code’s roster of clients. The unaudited revenue of the agency for the year ended 31 December 2015 was £5.9 million, with gross assets of £2.6 million as at the same date.
Following the acquisition, MediaCom will be able to offer clients a fully connected service across the entire customer journey, from media to acquisition to conversion.
Image over the headline.- © MediaCom
