MEC announced today the launch of MEC Wavemaker, its specialist content division, in China. The announcement was made by Gordon Domlija, MEC China’s CEO.
MEC Wavemaker China is led by MEC’s China Chief Strategy Officer, Charlotte Wright, and launches out of the agency’s specialist hub in Shanghai.
“MEC Wavemaker is a radically different content offer because we can identify precisely what consumer behaviour needs to change along the purchase journey and create content that can make that change happen. Our approach is data-driven and designed to create content that delivers business results.”
Gordon Domlija added, “MEC Wavemaker will help our clients see exactly what role content can play in their customers’ lives and how that will directly impact their brand’s performance. This gives them the ability to tell the difference between a nice idea and a really great one: one that will transform their brand. It gives them the confidence to invest in content knowing it’s driving their business. Launching with a dedicated team in Shanghai and Beijing, MEC Wavemaker China will fuse a global media powerhouse with creative talent.”
MEC Wavemaker made its global debut in April 2016 and has among others launched in Australia, Germany, India, Mexico, The Middle East, Poland, Singapore, Spain, The Netherlands, UK, USA, and now also in China.
Image over the headline.- © MEC Global
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