Kate Cronin_Chief Brand officer_Moderna_WPPHealth

Moderna hires Kate Cronin, CEO of Ogilvy Health, as CBO

Kate Cronin joins Moderna as Chief Brand Officer. The appointment is effective from today. She will serve on Moderna’s Executive Committee and report to Chief Executive Officer Stéphane Bancel.
Moderna is a biotechnology company pioneering messenger RNA (mRNA) therapeutics and vaccines. In fact this company has developed one of the vaccines currently apporved by the EMA and the WHO for administration against the COVID-19.

Cronin joins Moderna from Ogilvy Health, part of WPP plc., where she served as Global CEO. In this role, she led the full spectrum of Ogilvy Health’s core capabilities including public relations and influence, brand strategy, advertising, medical education, market access, and patient and consumer engagement.

“What Moderna has achieved is truly inspirational and I’m incredibly excited to be joining a company that has such a tremendous impact on the world,” said Ms. Cronin. “I look forward to building the brand and communicating about the future potential for mRNA vaccines and therapeutics and how that science can impact patients’ lives.”

A seasoned woman professional and not only in the communications field

Additionally Cronin grew Ogilvy’s business in the health and wellness arena, encompassing a broad portfolio including pharmaceuticals, consumer health, insurance, hospitals, health technology and medical devices.

Kate Cronin led integrated campaigns involving social, digital, brand and public relations for Ogilvy’s largest, long-term health clients including BMS, Boehringer Ingelheim, Merck and Pfizer.
Prior to her role as CEO, she had held numerous leadership roles within Ogilvy including Global Managing Director, Managing Director of Ogilvy Public Relations’ New York office, and most recently Co-President of Ogilvy Health in the United States.

Kate Cronin was named a health influencer by PRWeek and Medical Marketing & Media (MM&M) and was inducted to the 2020 MM&M Hall of Femme and the 2021 PRWeek Hall of Femme. Her work at Ogilvy led to numerous industry awards, including Effies, MM&M, PR Sabres and PRWeek Silver Anvils. Before her 17-year tenure at Ogilvy, Ms. Cronin was a Partner at Porter Novelli.
An advocate of diversity and inclusion, Cronin co-founded Ogilvy’s Women’s Leadership Professional Network and contributed to numerous WPP women leadership and mentoring initiatives.
Before starting her career in communications, Kate Cronin conducted research in the field of neurobiology at Cornell University Medical College. She coauthored several research articles focused on learning and memory and published in peer-review publications. She received a Bachelor of Arts in biology from Smith College.

“I am thrilled to welcome Kate to Moderna as our Chief Brand Officer and to the Executive Committee. Kate has an impressive track record of strategic planning and execution while using creativity and a digital-first mindset to create integrated, best-in-class campaigns for global commercial biopharmaceutical companies,” said Stéphane Bancel, Chief Executive Officer of Moderna. “Kate is joining the team during a time of rapid growth as we continue to scale up. I look forward to partnering with her to amplify Moderna’s story and the promise of mRNA science for patients.”

Image over the headline.- Kate Cronin (Chief Brand Officer at Moderna).© WPP Health.

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