“The Seven Worlds” is an epic short film by legendary director Ridley Scott, who visualizes in a creative audiovisual piece the odyssey experienced in every sip of Hennessy X.O.
The campaign was created by advertising agency DDB Paris, creative partner of Hennessy. The luxury spirits brand also announced that a 60-second version of “The Seven Worlds” will be aired during a commercial break for the 91st Oscars telecast on February 24, 2019. The objective, amplifying the cinematic flair of the campaign on one of Hollywood’s most celebrated nights.
The Oscar nominated director of The Martian and Gladiator, as well as cult films Alien and Blade Runner, creates a visual journey that explores the blend’s seven flavor profiles in a surreal, sensorial and immersive narrative.
The film is a creative interpretation of each of the seven tasting notes, described by Hennessy’s Comité de Dégustation as illustrations of Hennessy X.O’s taste and feel: Sweet Notes, Rising Heat, Spicy Edge, Flowing Flame, Chocolate Lull, Wood Crunches; all of them culminating in Infinite Echo.
The director leaves it to the viewer’s imagination if the film occurs in the future or the past, in reality or a dreamscape, as he takes us through vivid scenes offering snapshots of each world. The images are somehow oniric and eye catching achieving a memorable impact in the viewer.
“The Seven Worlds” production team includes global leaders in visual effects, Moving Picture Company (MPC), who previously collaborated with Scott on the films Alien, The Martian as well as Blade Runner, and reunite with him to design ‘out of this world’ effects through CGI.
Composer Daniel Pemberton, who previously worked on Scott’s film All the Money in the World and The Counselor, created a unique and unexpected score that perfectly complements the director’s vision of Hennessy X.O. Scott’s production company RSA Films produced the film.
“It is an honour for Hennessy to partner with a visionary like Ridley Scott,” Said Hennessy Global CMO Michael Aidan. “This film showcases Ridley’s artistic genius conveying the essence of Hennessy X.O through entertainment that transcends traditional advertising.”
“When we embarked on this adventure, we dreamed of creating a film that is truly different. But even in our wildest dreams, we did not imagine we would be going to so many incredible new worlds. Together with Hennessy and Ridley Scott, we hope to have achieved a new benchmark in advertising.” says Alexander Kalchev, Executive Creative Director at DDB Paris.
“I was attracted to this project because I was inspired by the potential for art and entertainment to bring this story to life,” said Ridley Scott. “Hennessy has a great product, and I was lucky enough to have the freedom to interpret this and create something amazing. I think people will be stunned when they see the film.”
Ridley Scott, one of the world’s foremost directors and producers, is most known for his work on films such as Thelma & Louise, Alien, Black Hawk Down and Blade Runner. His film epic Gladiator won the Oscar, Golden Globe, and BAFTA Awards for Best Picture, as well as the Oscar for Best Actor in a Leading Role for Russell Crowe.
Throughout his career, Scott has also been lauded by the Emmy Awards, Cannes Film Festival and the PGA Awards. In 1968, Scott formed RSA as a commercial production house for some of the world’s most recognized corporate brands. In 1995, Scott formed Scott Free Productions to serve as a production company for his film and television projects such as Hannibal, Man on Fire, American Gangster and Concussion, the critically-acclaimed CBS drama, The Good Wife, and the hit telefilms Killing Lincoln, Killing Kennedy, and Killing Jesus.
The most recent feature-films produced by Scott Free include Blade Runner 2049, starring Ryan Gosling and Harrison Ford, and Murder on the Orient Express, starring Kenneth Branagh, Johnny Depp and Michelle Pfeiffer. As a director, Scott’s most recent projects include Alien: Covenant, the sequel to Prometheus, starring Michael Fassbender and Katherine Waterston, and All the Money in the World, about the kidnapping of John Paul Getty III, starring Christopher Plummer, Michelle Williams and Mark Wahlberg, which debuted in December 2017. Scott’s fascination with advertising goes back to his education at London’s Royal College of Art. Along his career, he continuously revolutionized the advertising landscape.
Image over the headline.- Chocolate Lull, one of the Seven Worlds featured on Ridley Scott’s short conceived by DDB Paris for Hennessy XO. © Hennessy/Ridley Scott
Related eastwind Marketing links:
Cannes Lions 2018.- Ridley Scott, curator of the New Directors’ Showcase
“The Seven Worlds” a short film by by Ridley Scott (the film)
“The Seven Worlds” a short film by by Ridley Scott (60 sec version)
ERDEM x H&M new collection shows the secret life of flowers through Luhrmann’s short film
“6 Seconds” by Bungalow 25 for Royal Bliss
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