Rokkan, a fully integrated creative and media agency, is officially expanding into the Asia-Pacific region with the opening of a new office in Singapore.
The agency takes this step due to the growth of its global roser of clients in the three years since its acquisition by the Publicis Groupe. In Singapore, Rokkan will operate under the responsibility of Publicis Communications CEO, Lou De la Pena.
Rokkan’s new Asia-Pacific expansion will be led by Chung Ng, CXO and Co-Founder, who led the 2006 launch of VirginAmerica.com in the U.S. and grew Rokkan into a recognized leader in travel and luxury, building the agency’s presences in Chicago and Los Angeles.
Anthea Tang, VP of Client Partnership, has been promoted to General Manager for the new Singapore office overseeing local operations and further developing client relationships. Tang joined Rokkan in 2014 after four years with SapientNitro Toronto. During her time with Rokkan in New York, Tang grew the agency’s core digital business capabilities and expanded client relations with high-profile partners such as Wyndham and JetBlue.
The announcement of Rokkan’s international expansion follows the award of Mikimoto’s global digital business and momentum from recent global work, which includes The One&Only Resorts, Tough Mudder, and others.
Following Mikimoto and OneandOnly resorts
Rokkan started to serve Mikimoto in the USA in 2013 when it re-launched MikimotoAmerica.com and managed the brand’s digital marketing, media strategy and planning.
With the global development of the relationship, Rokkan assumes duties leading Mikimoto’s global digital efforts, which will be led from Rokkan’s Singapore office.
Other client to be served by Rokkan from the new Singapore office is OneandOnly Resorts.com, a collection of jewel-like resorts set in some of the most beautiful locations in the world. Appointed by the client in 2003, Rokkan redefined the One&Only Resorts online brand, user experience and created a new non-linear booking system for the brand.
The cofounders talk on the expansion
Rockan was established in 2000 by John Noe and Chung Ng and has grown from a three-person startup into an innovation outlier within the Publicis Groupe and the Leo Burnett network. With offices in New York, Chicago, Los Angeles and now Singapore its clients list include American Express, Cadillac, JetBlue Airways, Samsung, and Purina Nestle, among others.
Recent clients include Café de Colombia and the agency has just launched the first TV campaign for Veuve Clicquot.
“Re-defining what Digital means for us has been a core part of our journey since acquisition,” said John Noe, CEO and Co-Founder of Rokkan. “We spend the better part of our time blurring the edges, pushing into broader brand and creative duties, media planning, PR, etc. And now a truly global expansion helps bring a model we’re beginning to crack into brand new territories.”
Commenting on the agency’s continued growth, Ng said: “We have been looking at the Asia-Pacific region for quite some time. There is huge opportunity in this market to apply Rokkan’s experience and expertise in building customer centric experiences for travel, CPG and luxury.”
Image over the headline.- Chung Ng (CXO and Co-Founder of Rokkan) -left- and Anthea Tang (General Manager Rokkan office in Singapore). © Rokkan.
