From 4th the the “Tiger in the city” campaign conceived by Cheil for Samsung brings a giant 3D tiger roaring to life on digital 3D displays in five of the world’s most vibrant cities: New York, London, Dubai, Kuala Lumpur and Seoul.
The disruptive 3D tiger bursts through digital barriers to showcase how Samsung’s next smartphone lineup is set to help users own the night with new advancements to its low-light smartphone photography technology.
The Tiger in the city campaign anticipates Samsung unpacked event to be held on 9 February 2022.
Leaving aside that we are in the Lunar Year of the tiger, “by channeling the image of the tiger, Samsung is also embracing its own innovative past following over a decade of refusing to play it safe and driving the mobile innovations that shape our world,”Samsung explains.
Known for its powerful night vision and vivid coloring the tiger is a perfect choice to play the protagonist role in this campaign.
With its new larger-than-life action, Samsung is inviting people to see and feel this vision up close at street level ahead of the Galaxy Unpacked 2022 event on February 9.
Image over the headline.- The 3D stunning tiger, “who” plays the central role in Samsung’s Tiger in the City campaign, displayed in Times Square, New York, ahead of Galaxy Unpacked 2022. © Cheil/Samsung.
Related external links:
Tiger in the city campaign displayed at Times Square (NY) -video-
