SEAT, to integrate Amazon Alexa in some of its car models

SEAT will be the first car brand in Europe to integrate Amazon’s Alexa voice service in its vehicles. The announcement has been made by the Spanish carmaker in the framework of the Frankfurt Motor Show. The Alexa service will be available at the end of this year in the Leon and Ateca models, and in the Ibiza, Arona and the large SUV by 2018.

Launched onto the market in 2014 in its voice-activated service for home guise, Amazon Alexa will be integrated into SEAT’s models and will offer drivers the most advanced connectivity with 20,000 ‘skills’ that are included, thanks to its open universe with more than 150 partners that are in constant growth and evolution.

Controlled by the driver’s voice, Amazon Alexa allows him/her to manage their personal agenda, look for songs, find points of interest, listen to the online news in real time or find the nearest car dealer among other functions, all under a strict privacy protocol. In its first integration phase, Amazon Alexa will be available in English and German, the two languages currently available for the system.

New Digital Cockpit

SEAT is showcasing the Digital Cockpit in Frankfurt, which is featured in the Arona, Leon ST CUPRA, Ibiza and Ateca. Thanks to the new Digital Combi, to be introduced in early 2018 first in the Leon and the Ateca and later in the Ibiza and the Arona, the instrumentation not only has a more modern and versatile design, but will also give better functionality. Finally, the BeatsAudio™ soundsystem, a brand bringing energy, emotion and excitement that has changed the way people listen to music, will also be available in the Ateca and Leon by the end of the year. This revolutionary soundsystem is already available in the Ibiza and Arona.

It is not just about improving the design or the infotainment system, it is also, underscores SEAT, about the advantages it brings to the driving experience, positively contributing to safety and comfort. This new feature, represents another important technological step forward for SEAT, and comes clearly in line with the company digitalisation strategy.

Image over the headline.- Luca de Meo, President of SEAT, and Ned Curic, VP Automotive, Amazon Alexa shake hands after the announcement at the Frankfurt Motor Show. © SEAT.

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